Built by an operator, for operators.
Magna24/7 started as the system Michael Middleton needed to run Magna Business Solutions. It has grown into an adaptive business operating platform designed to give different industries the workflows, language, and tools they actually use — without stitching together separate systems.
Why we built it
We tried the big-name CRMs and stacked them with separate tools for calling, coaching, scheduling, documents, communications, and workforce management. The bigger problem was that generic CRM software still expected every business to work the same way. So Magna24/7 evolved around a different idea: keep one powerful platform underneath, then use Operating Packs to adapt the experience to the business on top.
What we are (and aren't)
We're a small, distributed operation. Not a VC-funded team of 50. Not an enterprise sales floor. Every workspace on Magna24/7 today is being onboarded by someone who has run a call center themselves — usually Michael. That'll change as we grow, but for now that's the deal, and we think it's a feature, not a bug.
Who it's for
Small and mid-sized teams that want software shaped around their operation instead of forcing their operation into generic CRM terminology — including staffing and recruiting, insurance, HVAC, plumbing, landscaping, roofing, real estate, call centers, and other service-based businesses.
A note from Michael: if you're evaluating Magna24/7, email me directly at support@magna247.com. I read every message.