Built by an operator, for operators.
Magna247 was built by Michael Middleton to run Magna Business Solutions — his own live call center. Every feature on this site exists because a real rep, manager, or dispatcher needed it during a real shift.
Why we built it
We tried the big-name CRMs and stacked them with a dialer, a coaching app, a scheduling tool, an inbox, and a workforce platform. It cost too much, none of it talked to each other, and none of it was built by someone who actually picks up the phone. So we built our own — and now we're offering it to other small operators who are done duct-taping five tools together.
What we are (and aren't)
We're a small, distributed operation. Not a VC-funded team of 50. Not an enterprise sales floor. Every workspace on Magna247 today is being onboarded by someone who has run a call center themselves — usually Michael. That'll change as we grow, but for now that's the deal, and we think it's a feature, not a bug.
Who it's for
Small and mid-sized service businesses — HVAC, roofing, home services, real estate offices, insurance agencies, and 2–50-rep call centers — that want one workspace instead of five subscriptions.
A note from Michael: if you're evaluating Magna247, email me directly at support@magna247.com. I read every message.